Attribution
September 10th, 2009 by Last Click News
Attribution Management - Webcast Announced for October 1 |
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Free webcast explains the newly-released American Attribution Index and how it will help advertisers improve the effectiveness of their media mix allocation and better allocate advertising budgets across all online options
On Thursday, October 1, Eastern Daylight Time, marketers and advertisers have a unique opportunity to learn more about The American Attribution Index (AAI), the first-ever [...]
September 6th, 2009 by Last Click News
Attribution Management solutions such as the ones offered by Atlas, Doubleclick, Clearsaleing and C3 Metrics are not for everyone. In fact, if you are 80-90% of the e-commerce operations bidding on keywords, they offer far too much for what you need and are probably too expensive (more on that later). But never fear fellow SEO/SEM [...]
September 6th, 2009 by Last Click News
In a follow-up to an earlier article on Search Engine Land, Adam Goldberg, Co-Founder and Chief Innovation Officer of Attribution Management company Clearsaleing shows the true value in purchasing those upper funnel keywords.
As marketers, we know the value of ‘generic/upper funnel’ keywords – as that’s where the purchase cycle begins, but since Google and the other [...]
August 16th, 2009 by Stephen Schramke
Logic 361 - Like Having a PhD reviewing your Adwords Account Daily |
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Statistical Confidence Scoring Software Identifies Winning Ads, Improves Quality Scores and Lowers Costs-Per-Click For Google Adwords and Yahoo Search Engine Advertisers
Logic361 (logic361.com) has been integrating text and display ad statistical confidence scoring since earlier this year – a major new feature of its search engine advertising analysis software application for Google Adwords and Yahoo Search [...]
August 16th, 2009 by Last Click News
Attribution Management - Index Launched at Search Engine Strategies |
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Do You Allocate Your Media Budget Optimally? ClearSaleing and Vetra Analytics Launch an Industry First: Attribution Management Indices at Search Engine Strategies Conference
Posted August 12th, 2009 under Attribution Management, News, PPC, Press Releases, Uncategorized, Videos, Webinar, What’s New? with No Comments
Vertical Industry Versions of Attribution Indices Measure the Relative Influence of Each Media Source on [...]
July 6th, 2009 by Last Click News
The Hushed Hidden Gaps of Online Media Tracking
Written by By Mark Hughes, Author, Consultant & Marketing expert & Jeff Greenfield, COO & Co-Founder of C3 Metrics™ , addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly [...]
Attribution Management DIY - Part 1 | 
Attribution Management Needed For Pay Per Click | 
C3 Metrics White Paper | 
