Attribution

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Attribution Model :: Sinatra Predicted Online Advertising’s Secret?

C3 Metrics CEO on why it's time to Start Spreading the News ... It was 1937...the very same year the Golden Gate ...

Attribution Model :: Can You Handle The Truth?

C3 Metrics CEO Wonders If You Can Handle The Truth When Jack Nicholson raged, "The truth?...you can't handle the truth!" movie audiences ...

Attribution Modeling ~ Banners, Blondes, & the Bottom Line

C3 Metrics CEO on solving the mystery of your missing profits Raymond Chandler was the archetype detective storyteller, fond of using hard-boiled ...

Attribution Modeling ~ Heard it Through the Grapevine

C3 Metrics CEO chimes in with a tune on Attribution Modeling You probably remember singing these words from the sweet song, Heard ...

Attribution Model ~ Einstein Shocks Online Advertising

"Information is not knowledge." -Albert Einstein [and C3 Metrics] Every year marketers approve Internet advertising budgets, spending a collective $71 billion dollars ...

Attribution Modeling – How Ford Gets Ready

A C3 Metrics perspective on shifts in the advertising world "Before everything else, getting ready is the secret of success." -Henry Ford Why ...

Attribution Model ~ Yes, I’m Sleeping with an Attribution Model

Confessions of a C3 Metrics CEO I’m sleeping with an attribution model. It’s not just me. Girls, guys...media buyers. I began ...

Attribution Model – “Go Ahead, Make My Day”

Imagine the iconic Clint Eastwood, looking down into the camera hissing his famous, "Go ahead, make my day" from the blockbuster ...

Attribution Analysis without Paralysis | A New Ad Metric

We’re drowning in data, yet thirsting for knowledge. Online advertising is the most measurable form of advertising on earth. But what ...

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