Attribution
C3 Metrics Co-Founder Greenfield on creating new knowledge
Imagine the adrenaline pump that astronaut Neil Armstrong and his crew must have felt, preparing to hurdle through space ...
More Attribution News
C3 Metrics CEO on why it's time to Start Spreading the News ...
It was 1937...the very same year the Golden Gate ...
C3 Metrics CEO Wonders If You Can Handle The Truth
When Jack Nicholson raged, "The truth?...you can't handle the truth!" movie audiences ...
C3 Metrics CEO on solving the mystery of your missing profits
Raymond Chandler was the archetype detective storyteller, fond of using hard-boiled ...
C3 Metrics CEO chimes in with a tune on Attribution Modeling
You probably remember singing these words from the sweet song, Heard ...
"Information is not knowledge."
-Albert Einstein [and C3 Metrics]
Every year marketers approve Internet advertising budgets, spending a collective $71 billion dollars ...
A C3 Metrics perspective on shifts in the advertising world
"Before everything else, getting ready is the secret of success."
-Henry Ford
Why ...
Confessions of a C3 Metrics CEO
I’m sleeping with an attribution model. It’s not just me. Girls, guys...media buyers.
I began ...
Imagine the iconic Clint Eastwood, looking down into the camera hissing his famous, "Go ahead, make my day" from the blockbuster ...
We’re drowning in data, yet thirsting for knowledge.
Online advertising is the most measurable form of advertising on earth. But what ...
More »