Friday, September 3rd, 2010
Email Updates
Attribution
Last Click Attribution: A Simple Way to Misallocate Your Budget
With many new options in the marketplace for purchasing display media, advertisers are taking a hard look at the value of each "link" in the traditional ...More Attribution News
Media Attribution Must Include Ad Views – Don’t Be A ‘Lunatic’, says C3 Metrics
Billions of ad messages are displayed daily to consumers, yet almost every online Attribution provider is suggesting we ignore display and only ...Attribution Management – Webcast Announced for October 1
Free webcast explains the newly-released American Attribution Index and how it will help advertisers improve the effectiveness of their media mix ...Attribution Management DIY – Part 1
Attribution Management solutions such as the ones offered by Atlas, Doubleclick, Clearsaleing and C3 Metrics are not for everyone. In fact, ...Attribution Management Needed For Pay Per Click
In a follow-up to an earlier article on Search Engine Land, Adam Goldberg, Co-Founder and Chief Innovation Officer of Attribution Management company ...Logic 361 – Like Having a PhD reviewing your Adwords Account Daily
Statistical Confidence Scoring Software Identifies Winning Ads, Improves Quality Scores and Lowers Costs-Per-Click For Google Adwords and Yahoo Search Engine Advertisers Logic361 ...Attribution Management – Index Launched at Search Engine Strategies
Do You Allocate Your Media Budget Optimally? ClearSaleing and Vetra Analytics Launch an Industry First: Attribution Management Indices at Search Engine ...C3 Metrics White Paper
The Hushed Hidden Gaps of Online Media Tracking Written by By Mark Hughes, Author, Consultant & Marketing expert & Jeff Greenfield, COO ...LATEST HEADLINES
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WHITE PAPER DOWNLOAD
Written by industry insiders, addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?