Search Marketing Expo

SES Chicago to Offer “Small Business Track” that Will Help Small Businesses Integrate SEM into Business Strategy

December 1st, 2009 by Last Click News

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SES Chicago to Offer “Small Business Track” that Will Help Small Businesses Integrate SEM into Business Strategy  | read this item

[PRWeb] — Attendees from small businesses will have something to Tweet about this December at SES Chicago 2009. On December 8, SES Chicago will be featuring a “Small Business Track” consisting of three panelist sessions and one sponsored session from Google, Inc.
This track will cater to small businesses looking to increase their marketing ROI through [...]

Foundation helps journalists attend SEO expo

August 5th, 2009 by Last Click News

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Foundation helps journalists attend SEO expo  | read this item

Everybody knows that print media is struggling to evolve with the latest technologies. However, newly approved grants are helping journalists learn new tools, like search engine optimization (SEO), to make them more competitive.
Recently, the John S. and James L. Knight Foundation has donated $50,000 grants to the National Association of Hispanic Journalists to help pay [...]

Search Marketing Expo

July 5th, 2009 by Last Click News

Search Marketing Expo  | read this item

SMX — Search Marketing Expo — is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site, Sphinn.com, and the Search Marketing Now webcast series.
SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman [...]

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The Hushed Hidden Gaps of Online Media Tracking

Written by industry insiders, addressing these three issues:

1. Does the online media industry have a flaw in its reporting?

2. Is there over counting and double paying for conversions?

3. How do we properly attribute a sale with multiple media sources?