Based on comScore’s recent report, Bing is gaining ground on Google. Bing is teaming up with Yahoo to improve its chances for market penetration. The teamed up search engines will hope that SEO companies will optimize for them along with Google.

Figures indicated that Google is still the overwhelming market leader when it comes to search engine use with more than 60 percent of US searches. On the other hand, Yahoo and Bing ranked second and third, respectively.

With more integrations coming this year, Yahoo and Bing are optimistic about their future.

“Right now, Yahoo engineers are joining Microsoft and they’re sharing ideas,” explained Yusuf Medhi, senior VP for Microsoft, during a Search Marketing Expo in Seattle. “We will power the algorithm results and the paid search results—Yahoo has flexibility to add things on top.”

While it is premature to name this alliance as a legit rival of Google, SEO companies must give Bing and Yahoo due credit also. Optimizing for these search engines will also be vital for site exposure.

Source: Media Run

This track will cater to small businesses looking to increase their marketing ROI through Social Media, SEO or SEM campaigns. The sessions, Small Voices, Big Impact: Social Media for the Little Guy, Search on a Dime, and Turning Simple Change Into Big Profit are all taught by well known leaders and experts in the search industry. Attendees to any or all of the sessions on this track will find that the techniques they learn on this track will translate into a potentially huge opportunity for marketers.

“Small businesses are the heart and soul of the SES conferences, and the Small Business Track is one of the most important series of panels at SES Chicago,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group. “Attending SES Chicago could tremendously help out small businesses in terms of online visibility, site traffic, and business profitability. Effective application of the skills discussed in our Small Business Track could increase the relevancy of small businesses many times over. The sky is truly the limit!”

The Sessions
All sessions in the Small Business Track take place on Tuesday, December 8.

Small Voices, Big Impact: Social Media for the Little Guy (10:30am-11:45am), led by Stoney deGeyter of Pole Position Marketing, will cover how a small business with a small budget can use social media to conduct market research, organize focus groups, and build a consumer base without spending a dime.

Search on a Dime (1:00pm-2:15pm), led by Jennifer Evans Laycock of SiteLogic, will go over the tips and tricks on how a small business can maximize its exposure through organic search, paid search and local search without overspending its budget.

Turning Simple Change Into Big Profit (4:15pm-5:30pm), also led by Jennifer Evans Laycock, will review a number of simple changes to either organic search or paid search campaigns that can dramatically increase both traffic and conversions. This panel will also share free tips and tools on cheap and easy campaign testing.

Register for SES Chicago here.

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.incisivemedia.com/?utm_source=PR.

For more news and event updates visit the SES Blog at: http://blog.searchenginestrategies.com/?utm_source=PR

Recently, the John S. and James L. Knight Foundation has donated $50,000 grants to the National Association of Hispanic Journalists to help pay for 76 members to attend the NAHJ Convention and Media Career Expo at San Juan, Puerto Rico.

The participants were taught a number of new tools in multimedia journalism, which included blogging and SEO. Jose Zamora, journalism associate at the John S. and James L. Knight Foundation, said that this will be necessary to make them more competitive in the future.

“The media landscape is in flux. Journalists need to re-tool and reinvent themselves for the digital age,” said Zamora. “The grant to NAHJ gave Knight the opportunity to help Hispanic journalists maintain their competitiveness in today’s digital media market by learning the latest digital skills.”

The internet is fast becoming the next bastion of information and advertising—two industries that journalists can capitalize on with their writing skills. However, the game is different in the internet. No matter how good an article is, it isn’t guaranteed to succeed unless it has a readership. And on the Internet, guaranteed readership can only be secured with SEO techniques.

Source: Brafton

SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the luminaries and educated a generation of search marketers.

Our events will keep you ahead of changes in the fast moving world of search. Don’t miss out! Check out our upcoming shows