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Weighing SEO and PPC

What are the differences between search engine optimization (SEO) campaigns and pay per click (PPC) campaigns? SEO campaigns require an upfront investment, ...

Conversion rates and market research

Conversion rates are vital to the success of an online advertising campaign. And better conversion can be achieved through extensive research. Knowing ...

Google AdWords launches updated version for PPC

Google will be launching an updated version of the AdWords Editor within the next few weeks. According to a blog post from ...

Online retailers are advised to prepare PPC campaigns early for Christmas

Online retailers are being advised to prepare their Christmas pay-per-click (PPC) campaigns weeks and months before the actual holiday season. In an ...

Dentists and SEO

Online marketing is becoming a popular alternative for dentists to find their customers. Dental advertising is not cheap. Print ads are costly ...

Keywords for local and international SEO campaigns

What differentiates local search engine optimization (SEO) campaigns from international SEO campaigns? An overlap between the two would allow SEO specialists to ...

Before you integrate social media to your SEO campaign

Social media is a key ingredient to search engine optimization (SEO). These sites allow you to find and target specific demographics. Here ...

Update your Google Certification before the end of October

Google marketers are urged to update their Google Advertising Professionals qualification on the Google Certification Programme. They only have until the ...

What can Google AdWords do for you?

Creating a Google AdWords account will have a positive impact on any online business. It will allow a business to sell components ...

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