Sources claim that the new log will provide a comprehensive list of changes to AdWords, and can be useful for online marketers, who want to stay updated about Google’s flagship advertising product.

The company will post a short summary of the new policies on their site. The list of changes will also be emailed to affected account holders.

Online businesses will flock to social media networks that have many subscribers. The number of subscribers is a primary consideration when it comes to picking a social media site to work with your SEO campaign.

The primary indicator of a good social media site is user engagement.

This is the reason for Facebook’s success—user apps. At Facebook, users never run out of things to do. The social media site is a venue for brands to create branded apps, which users can engage in.

Another successful media site is Twitter. While its concept is simpler compared to Facebook, it still engages users through replies and conversations. Tweets are also advantageous, because the engagement of the status messages can be measured by counting the replies.

Apart from the number of members, make sure to link your SEO campaign to a social media site that has solid user engagement features.

The search engine recently announced that it will be offering question-and-answer services once again—which might be of interest to industry experts.

According to reports, Ask is retracting its original roots to create a unique identity as a search engine. If the company succeeds in its relaunching, it can affect the search engine market.

In order to do this, the company needs to create a loyal community through question-and-answer features that are plugged directly into their search engine. Experts say that the search engine’s main advantage is higher engagement.

Ask needs to build services that will be picked by browsers over Google, Yahoo!, and Bing.

A post from the Inside AdWords blog said that pay per click (PPC) services will now be available to find the proportion of marketing budgets spent on AdWords campaigns.

Advertisers will also be able to track how many times their ads were clicked and how often they appeared.

Businesses that were affected by the system changes are being given six month to make the necessary arrangements.

Source: ClickThrough

The special site will allow Facebook subscribers to purchase products for their friends—depending on their tastes and preferences. The interests will be determined from the Facebook profiles of the would-be gift receivers.

Analysis of the interests will include the music and video collections of the user. There will also be a service that enlists upcoming birthdays of friends, which will also feature gift recommendations.

The deal was made to enhance the shopping experience of Amazon users, according to a spokesperson from the online retailer.

The Amazon representative explained: “The effort was about pulling customers’ likes and interests from their profiles to generate personalized recommendations. Beyond that, we don’t have anything else to add.”

Source: TOPNEWS

The links in the purchase funnel (display ads, search, etc.), however, still manage to escape similar scrutiny. Imagine if you rewarded your ad server with the bulk of your media budget, simply because they are closest to the ad’s final placement. Last-click attribution essentially takes the same approach. While reluctantly accepted for its simplicity, the model’s strengths end there. Currently, a substantial number of our advertisers are applying a last-click attribution model for their campaigns. Advertisers are well aware of its shortcomings, which have fueled the debate about display attribution models for years.

Recognizing these challenges, DataXu’s Advanced Analytics Group frequently works with customers to analyze their unique attribution data and develop customized strategies for their display campaigns. Taking a look at this data for six campaigns, the team identified some interesting trends.

Our analysis above shows the cumulative volume of conversions from the first exposure to the ad. In each campaign, consumers received one or more additional impressions as the campaign progressed.

Data Highlights

• For all campaigns, last click attribution ignored 97% of spend driving conversions — which often results in over-spending in search and re-targeting, and under-spending in display that drives demand creation.
• The recommended attribution period for short consideration products, such as CPG, is two weeks. In the campaign shown above, this window includes 90% of impressions that converted.
• The recommended attribution period for long consideration products, such as Insurance and Autos is five weeks.
• The length of time it takes to attribute 90% of conversions varies by 250%; each product requires its own distinct attribution model.

Ultimately, no two campaigns are alike, and what drives their success is tough to predict at the outset, but incredibly valuable to understand.

“With more powerful measurement and analytical tools now available to marketers, the emerging best practice is to create an attribution model specific to the item advertised and use the model to measure and pay media partners based on their respective value creation,” said Sandro Catanzaro, VP of Analytics & Innovation at DataXu. “Current attribution models misalign value creation with value capture.”

These results have many implications for display campaigns. Similar to the analysis in our previous MarketPulse, a key conclusion is that one size does not fit all when it comes to attribution models. At DataXu, we offer a range of unique analytics and technical capabilities to help our customers uncover the real value drivers of their campaign across its lifetime, from use of third-party data to impression-level optimization to attribution models. By putting these powerful insights to work, our customers can achieve superior media efficiency and ROI.

The site, which Yahoo! owns by more than 30 percent, is the most popular search engine in Japan—accounting for more than half of total traffic.

While the local search engine will use Google, company reps say that it will not affect its partnership with Yahoo!.

Under the Search Alliance deal, Bing will power the main sites of Yahoo!.

If you feel that the numbers can improve, then you should invest in a search engine optimization (SEO) campaign. It will allow your site to be easily found by consumers on search engines.

In any online business, attracting traffic is the most basic key to success. If potential clients can’t find your site, then how will you convert them to customers?

SEO will allow you to reach thousands of clients per day whenever they search for your product in search engines like Google, Yahoo!, and Bing.

Businesses can easily avail of SEO services from professionals. These service providers will give you weekly reports about your visitors and their interaction with the site. This is where you will base site adjustments and improvements.

Miles Johnson wrote a post on the Inside AdWords blog, saying that ValueTrack parameter is now an available option for PPC campaign managers.

This allows advertisers to determine the source type for clicks that arrive through their PPC campaigns.

Previously, ValueTrack was used to differentiate advertisements that appear as sponsored links and those that appear on websites through AdSense.

Now, the parameter can also be used to identify when a site visitor arrived after clicking an ad display through a mobile device.

Source: ClickThrough

These days, all businesses need websites, and lawyers are no different. If not, they need it more than other professionals.

Representing a person in court has a social aspect. The lawyer needs to know the defendant to defend him well. This is where social media can help.

Imagine if you’re a lawyer, and you have a Facebook account. Your profile grants your peers access to you in a comfort of a click. They’ll reach you if they need legal assistance in anything and everything.

On top of that, your clients can pass on your Facebook account to others. It’s like a digital calling card. Plus, you can link the Facebook account to your business website to boost your SEO campaign.

A SEO campaign offers the following advantages:

•    Better ranking for your website
•    Create awareness about your service through blog posts
•    Educate your readership through the creation of informative content on your sites
•    Relationship building with your customers