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Before you integrate social media to your SEO campaign

Social media is a key ingredient to search engine optimization (SEO). These sites allow you to find and target specific demographics. Here ...

Update your Google Certification before the end of October

Google marketers are urged to update their Google Advertising Professionals qualification on the Google Certification Programme. They only have until the ...

What can Google AdWords do for you?

Creating a Google AdWords account will have a positive impact on any online business. It will allow a business to sell components ...

Local SEO on the rise

Local search engine optimization (SEO) is becoming a top priority among online retailers and service providers. In the local sector, online marketing ...

Google AdWords

Google AdWords has compiled an online advice video to help companies make the most of its resources. The pay per click service ...

Facebook: Google’s newest rival for search?

Believe it or not, Facebook is quickly becoming Google’s biggest rival in terms of search. In terms of search operations, the social ...

Google welcomes more single domain names to its results page

Once again, Google has modified its algorithm to welcome more results from websites that possess popular content from a specific domain. According ...

The role of market research in your SEO campaign

Search engine optimization (SEO) needs to be backed by market research. Based on research data, online marketers will be able to create ...

SEO and PPC work hand in hand

Online marketers can actually combine pay per click (PPC) ads and search engine optimization (SEO) campaigns. Typically, online marketers separate their PPC ...

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