Sources claim that the new log will provide a comprehensive list of changes to AdWords, and can be useful for online marketers, who want to stay updated about Google’s flagship advertising product.

The company will post a short summary of the new policies on their site. The list of changes will also be emailed to affected account holders.

A post from the Inside AdWords blog said that pay per click (PPC) services will now be available to find the proportion of marketing budgets spent on AdWords campaigns.

Advertisers will also be able to track how many times their ads were clicked and how often they appeared.

Businesses that were affected by the system changes are being given six month to make the necessary arrangements.

Source: ClickThrough

The site, which Yahoo! owns by more than 30 percent, is the most popular search engine in Japan—accounting for more than half of total traffic.

While the local search engine will use Google, company reps say that it will not affect its partnership with Yahoo!.

Under the Search Alliance deal, Bing will power the main sites of Yahoo!.

If you feel that the numbers can improve, then you should invest in a search engine optimization (SEO) campaign. It will allow your site to be easily found by consumers on search engines.

In any online business, attracting traffic is the most basic key to success. If potential clients can’t find your site, then how will you convert them to customers?

SEO will allow you to reach thousands of clients per day whenever they search for your product in search engines like Google, Yahoo!, and Bing.

Businesses can easily avail of SEO services from professionals. These service providers will give you weekly reports about your visitors and their interaction with the site. This is where you will base site adjustments and improvements.

Miles Johnson wrote a post on the Inside AdWords blog, saying that ValueTrack parameter is now an available option for PPC campaign managers.

This allows advertisers to determine the source type for clicks that arrive through their PPC campaigns.

Previously, ValueTrack was used to differentiate advertisements that appear as sponsored links and those that appear on websites through AdSense.

Now, the parameter can also be used to identify when a site visitor arrived after clicking an ad display through a mobile device.

Source: ClickThrough

These days, all businesses need websites, and lawyers are no different. If not, they need it more than other professionals.

Representing a person in court has a social aspect. The lawyer needs to know the defendant to defend him well. This is where social media can help.

Imagine if you’re a lawyer, and you have a Facebook account. Your profile grants your peers access to you in a comfort of a click. They’ll reach you if they need legal assistance in anything and everything.

On top of that, your clients can pass on your Facebook account to others. It’s like a digital calling card. Plus, you can link the Facebook account to your business website to boost your SEO campaign.

A SEO campaign offers the following advantages:

•    Better ranking for your website
•    Create awareness about your service through blog posts
•    Educate your readership through the creation of informative content on your sites
•    Relationship building with your customers

Based on ComScore’s latest report of the US search market, Bing’s first year in the industry finished with good growth rates and even better growth prospects.

Through its first year, Bing expanded its market share from 8.4 percent to 12.7 percent. In comparison to Google and Yahoo!, Bing was the only search engine to expand its search share for the past year.

Google maintains is dominating hold of the search market with 62.6 percent, which marked a 2.4 percent drop. On the other hand, Yahoo! dropped from 19.6 percent to 18.9 percent.

While Bing shows promise, it still has more challenges and obstacles. After all, they still have the lowest share among the top three search engines.

Source: Vertical Leap press release

Many stories about the search engine’s pay per click (PPC) marketing service are surfacing in the internet. The company is now making a concerted effort to get the facts straight about AdWords.

Miles Johnson of the Inside AdWords team says that the first misconception is that spending money through the platform will boost a site’s natural ranking in Google. “Google AdWords and Google’s free search results are entirely independent of one another,” Johnson explained.

That’s why increasing investments on AdWords campaigns will not affect a site’s organic listing.

Johnson says that the best way to increase a site’s ranking is through search engine optimization (SEO) campaigns, especially for content.

Source: ClickThrough

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Google Images, whose index includes more than 10 billion photos, will now sport a more “dense tiled layout.” The company says that the new feature will allow the viewing of many images.

On top of that, the top search engine in the planet also increased the number of image results per page to 1,000; and browsers will also have the ability to hover cursors over a photo—giving them a larger version pop-up.

Google Images will also have a new landing page after a result is clicked. The display will feature a larger version of the image.

The new advertising format will be called Image Search Ads, which allows advertisers to include a thumbnail image with ad text.

The new version of Google Images began yesterday (July 20).