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Why Fortune 500 companies can’t conquer the SEO world?

February 19th, 2010 by Last Click News

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Why Fortune 500 companies can’t conquer the SEO world?  | read this item

While there are many search engine optimization (SEO) metrics available, many Fortune 500 companies have struggled with the medium.
Based on statistics from Conductor Research Q4 2009 report, only 25 percent of Fortune 500 keywords rank in the top 50 natural search results. According to the report, big companies are not linking paid keywords to their [...]

Country-targeted SEO campaigns

February 19th, 2010 by Last Click News

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Country-targeted SEO campaigns  | read this item

Search engine optimization (SEO) is the best way to increase a website’s exposure. It allows you to reach a wide, global market for a cost-efficient price. And, contrary to popular belief, SEO can be targeted to specific countries with the help of simple techniques.
Search engines measure rankings in terms of relevance. Whenever you key-in a [...]

Yahoo! and Microsoft to Implement Search Alliance

February 18th, 2010 by Last Click News

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Yahoo! and Microsoft to Implement Search Alliance  | read this item

[BusinessWire] — Microsoft (Nasdaq:MSFT) and Yahoo! (Nasdaq:YHOO) announced today that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process of implementing the deal.
Implementation of the deal is expected to begin in the coming [...]

Protect yourself from fake SEO

February 18th, 2010 by Last Click News

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Protect yourself from fake SEO   | read this item

Based on recent statistics, fake search engine optimization (SEO) operations are becoming more rampant.
More and more online companies are investing in SEO, and as a consequence more companies are offering SEO services. And this has also spawned several SEO scammers—companies that claim to know SEO, but really don’t.   
Search engine algorithms change periodically. This [...]

Bing sees increase in market share

February 15th, 2010 by Last Click News

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Bing sees increase in market share   | read this item

Microsoft sites, including Bing, increased their share of the US search engine market by one percent last January, according to statistics from Nielsen.
MSN, Windows Live, and Bing accounted for 1.9 billion searches last month, which comprised more than 10 percent of the market.
Yahoo! maintained its second place standing during January with 1.48 billion searches, which [...]

Black hat SEO operations are improving

February 5th, 2010 by Last Click News

Black hat SEO operations are improving  | read this item

According to new research from Websense, search engine optimization (SEO) hackers are improving their tactics and relying on real-time search to strengthen the online presence of ther content.
Websense calls this problem “SEO Poisoning Attacks.” Basically, hackers exploit search engines to get their poisoned links higher search rankings. Hackers do this by using popular keywords.
According to [...]

Google is still the top search engine

January 29th, 2010 by Last Click News

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Google is still the top search engine  | read this item

The Bing and Microsoft merger is building more and more steam. But, experts say, that Google is still the top search engine and is the top priority of search engine optimization (SEO) campaigns.
Google is still holds a large part of the search engine market share and is still the top priority of SEO campaigns and [...]

Global search market records growth in 2009

January 27th, 2010 by Last Click News

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Global search market records growth in 2009  | read this item

The global search market recorded extraordinary growth last year with a 46 percent growth rate from December 2008 to December 2009.
Statistics indicate that there were around 130 billion searches performed by people over the age of 15 from home and work last month.
The United States was the largest individual search market with more than 17 [...]

Bill Gates needs more SEO for his blog

January 27th, 2010 by Last Click News

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Bill Gates needs more SEO for his blog  | read this item

Bill Gates, the maker behind Microsoft and Windows, is looking for search engine optimization (SEO) tips to boost the rankings of his online blog.
According to Danny Sullivan—editor-in-chief of Search Engine Land—the Bill Gates blog ranked fourth in the top ten search ranks for the keyword “Bill Gates blog.” On Bing, the blog foes not even [...]

Google trends helps you get the best keywords

January 25th, 2010 by Last Click News

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Google trends helps you get the best keywords   | read this item

Search engine rankings heavily rely on keyword trends. For search engine optimization (SEO) specialists, keyword trends are crucial to enhance search ranks in Google, Yahoo, and Bing.
Now, Google has launched a tool that will be very helpful for SEO specialists who aspire to top the search ranks. Google trends is a new tool that analyzes [...]

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The Hushed Hidden Gaps of Online Media Tracking

Written by industry insiders, addressing these three issues:

1. Does the online media industry have a flaw in its reporting?

2. Is there over counting and double paying for conversions?

3. How do we properly attribute a sale with multiple media sources?