Yahoo

Many Changes are Afoot! Yahoo!, Twitter, & Google Buzz Go on the Offensive

February 24th, 2010 by Last Click News

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Many Changes are Afoot! Yahoo!, Twitter, & Google Buzz Go on the Offensive  | read this item

[PRNewswire] — Breaking news today shows yet another major development for Yahoo!  To add to the excitement of last week’s long-awaited announcement that Yahoo! and Microsoft’s Search Alliance had been given regulatory approval (see Titan SEO’s Feb 18th article), Yahoo! also formally struck a deal with Twitter.  Now not only will searchers see tweets at [...]

Google and Yahoo implicated in Xerox case

February 23rd, 2010 by Last Click News

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Google and Yahoo implicated in Xerox case  | read this item

Google and Yahoo, the top search engines, are targets of a lawsuit filed by Xerox, the copier manufacturer. Xerox is accusing the two companies of violating Xerox’s patents on search integration technology.
Reports say that the patent technology includes the use of automatically generated queries based on keyword searches. Both Google and Yahoo use this technology [...]

Why Fortune 500 companies can’t conquer the SEO world?

February 19th, 2010 by Last Click News

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Why Fortune 500 companies can’t conquer the SEO world?  | read this item

While there are many search engine optimization (SEO) metrics available, many Fortune 500 companies have struggled with the medium.
Based on statistics from Conductor Research Q4 2009 report, only 25 percent of Fortune 500 keywords rank in the top 50 natural search results. According to the report, big companies are not linking paid keywords to their [...]

Country-targeted SEO campaigns

February 19th, 2010 by Last Click News

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Country-targeted SEO campaigns  | read this item

Search engine optimization (SEO) is the best way to increase a website’s exposure. It allows you to reach a wide, global market for a cost-efficient price. And, contrary to popular belief, SEO can be targeted to specific countries with the help of simple techniques.
Search engines measure rankings in terms of relevance. Whenever you key-in a [...]

Yahoo! and Microsoft to Implement Search Alliance

February 18th, 2010 by Last Click News

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Yahoo! and Microsoft to Implement Search Alliance  | read this item

[BusinessWire] — Microsoft (Nasdaq:MSFT) and Yahoo! (Nasdaq:YHOO) announced today that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process of implementing the deal.
Implementation of the deal is expected to begin in the coming [...]

Protect yourself from fake SEO

February 18th, 2010 by Last Click News

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Protect yourself from fake SEO   | read this item

Based on recent statistics, fake search engine optimization (SEO) operations are becoming more rampant.
More and more online companies are investing in SEO, and as a consequence more companies are offering SEO services. And this has also spawned several SEO scammers—companies that claim to know SEO, but really don’t.   
Search engine algorithms change periodically. This [...]

Bing sees increase in market share

February 15th, 2010 by Last Click News

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Bing sees increase in market share   | read this item

Microsoft sites, including Bing, increased their share of the US search engine market by one percent last January, according to statistics from Nielsen.
MSN, Windows Live, and Bing accounted for 1.9 billion searches last month, which comprised more than 10 percent of the market.
Yahoo! maintained its second place standing during January with 1.48 billion searches, which [...]

Google upgrades its social media approach

February 11th, 2010 by Last Click News

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Google upgrades its social media approach  | read this item

Google will soon introduce new approaches to its social media strategy. Speculators say that these changes will include changes in Gmail, which will allow users to post messages on Twitter and Facebook.
Twitter and Facebook have displayed tremendous potential for advertising.
To date, Google’s biggest jump to social media is YouTube. The search engine acquired the video-streaming [...]

Yahoo! says that firms need to improve SEO campaigns

February 5th, 2010 by Last Click News

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Yahoo! says that firms need to improve SEO campaigns  | read this item

The search marketing team of Yahoo! says that firms need to upgrade their search engine optimization (SEO) campaign to make sure they get better return investments.
In the search engine’s blog, marketers were advised to do proper keyword selections, saying that this area is important especially when a company starts using professional SEO services.
Depending on the [...]

Black hat SEO operations are improving

February 5th, 2010 by Last Click News

Black hat SEO operations are improving  | read this item

According to new research from Websense, search engine optimization (SEO) hackers are improving their tactics and relying on real-time search to strengthen the online presence of ther content.
Websense calls this problem “SEO Poisoning Attacks.” Basically, hackers exploit search engines to get their poisoned links higher search rankings. Hackers do this by using popular keywords.
According to [...]

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