Saturday, February 4th, 2012
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Media Attribution – How Important Is Your Leadoff Hitter?
Statistics are almost limitless in both Football and Baseball. But Football quite often, is a gut game… Tom Brady had great statistics and records at Michigan but was ...More White Papers News
Full Funnel Attribution – Do You Need It?
If online revenue doesn't add up, as in 1 + 1 = 3, you would think that most companies would be ...
Media Attribution – Who Wins and Loses?
We’ve often been asked this question, because when you move from a world where the last click has received 100% of ...Comscore Cookie Deletion White Paper
The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to ...C3 Metrics White Paper
The Hushed Hidden Gaps of Online Media Tracking Written by By Mark Hughes, Author, Consultant & Marketing expert & Jeff Greenfield, COO ...LATEST HEADLINES
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1. Are you counting the 'full funnel' or just the 'last click'?
2. How are you attributing multiple media sources?
3. How are you attributing 'view-throughs'?
