Comscore Cookie Deletion White Paper | The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate adjustments, site server audience reports can be inflated up to 2.5 times the actual number of unique visitors.
Topics covered in the [...]
C3 Metrics White Paper
July 6th, 2009 by Last Click News
C3 Metrics White Paper | The Hushed Hidden Gaps of Online Media Tracking
Written by By Mark Hughes, Author, Consultant & Marketing expert & Jeff Greenfield, COO & Co-Founder of C3 Metrics™ , addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly [...]
