Friday, September 3rd, 2010
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White Papers
Comscore Cookie Deletion White Paper
The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement ...More White Papers News
C3 Metrics White Paper
The Hushed Hidden Gaps of Online Media Tracking Written by By Mark Hughes, Author, Consultant & Marketing expert & Jeff Greenfield, COO ...LATEST HEADLINES
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WHITE PAPER DOWNLOAD
Written by industry insiders, addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?