Saturday, February 4th, 2012

White Papers

Media Attribution – How Important Is Your Leadoff Hitter?

Statistics are almost limitless in both Football and Baseball. But Football quite often, is a gut game… Tom Brady had great statistics and records at Michigan but was ...

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Full Funnel Attribution – Do You Need It?

If online revenue doesn't add up, as in 1 + 1 = 3, you would think that most companies would be ...

Media Attribution – Who Wins and Loses?

We’ve often been asked this question, because when you move from a world where the last click has received 100% of ...

Comscore Cookie Deletion White Paper

The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to ...

C3 Metrics White Paper

The Hushed Hidden Gaps of Online Media Tracking Written by By Mark Hughes, Author, Consultant & Marketing expert & Jeff Greenfield, COO ...

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The Hushed Hidden Gaps of Online Media Tracking

1. Are you counting the 'full funnel' or just the 'last click'?

2. How are you attributing multiple media sources?

3. How are you attributing 'view-throughs'?