Online retailers and SEO

More and more consumers are turning to the internet to do their retail shopping. Retailers can take advantage of this by investing in their site’s search engine optimization (SEO). Doing so will strengthen their online presence, expanding their reach to the consumer.

According to the 2010 Search Marketing Guide, retailers owned the top three search results for just about 50 percent of the top 20 merchandising categories. Of the 60 possible top spots, retailers held 35—an increase from last year’s 29.

The report also claimed that some retailers are performing better than others with regard to SEO results. The retail sites that have been succeeding are more often than not subscribed to analytics to select their keywords.

The study also mentioned that the retailers that were born during the boom of the internet are performing the best in terms of SEO. Amazon.com came up 11 times in the top 60 keywords and Overstock.com came up three times.

Source: Brafton News