Optimizing for Bing?

We are at the eve of a merger between Microsoft’s Bing and Yahoo. That’s why many internet marketers are asking whether or not they should run search engine optimization (SEO) campaigns for Bing.

Many are saying that companies will need a SEO campaign for Bing to prepare for the merger. However, Bing seems to have hit a snag.

Numbers from StatCounter indicated that Bing posted its first loss in the search engine market share last week. Similarly, Yahoo also posted a loss for the end week of September.

While the partners posted loses, Google gained percentage.

Yahoo and Bing account for a 20.14 percent market share in the U.S. search market, while Google holds a dominant 77.83 percent for Google. However, at the end of September, Google increased its hold in the market at 80.08 percent.

Statistics indicate that Bing has been in a downward spiral since mid-August. That’s why running SEO campaigns for the search engine should just be put into consideration.

Like most decisions, it would be a gamble. Nothing is fail proof in the world of SEO. However, one should also take note that it is better to secure your search ranks by optimizing for the engine anyways. The general assessment here is that Bing and Yahoo can potentially improve their market share within the next few months due to the buzz it is creating.