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Paid searches to benefit from Yahoo-Bing integration
Published on September 23, 2010 by David Castillo · 1 CommentLast month, Yahoo began integrating its organic search traffic with Bing. Yahoo’s paid searches are scheduled to switch by the end of the year.
Experts anticipate that the transition period could create complications for the pay-per-click (PPC) ad market. Ultimately, this could lead to higher paid search prices.
GroupM, a media investment firm, forecasts a 13-23 percent cost increase in creating a digital marketing campaign for Bing.
However, in the long-term, the Yahoo and Bing integration will offer search engine optimization (SEO) campaigns more in terms of brand management. They only need to focus on one search engine to optimize for both!
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