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Post-Christmas promos post big numbers for online retailers
Published on January 4, 2010 by Last Click News · No CommentsFigures confirm that improving online public relations during the post-Christmas period could be crucial for internet retail companies.
According to experts, the busiest time online shopping was December 26 and 27. Websites, like Amazon UK and Next, that posted special offers during those days performed extraordinarily well.
During the post-Christmas period, UK-related searches increased by 25 percent.
Other statistics also claimed that online retail grew as the days approached Christmas period.
Source: ClickThrough.com
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Written by industry insiders, addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?