PPC and user-friendly design—crucial for online businesses
Published on December 4, 2009 by Last Click News · 1 CommentPay per click (PPC) marketing is a crucial element to any online business. PPC is particularly more relevant today, when consumers are getting more and more lazy to key-in search terms and URL addresses.
Sam Tilston—from Zoombits.co.uk—says that PPC is vital, because it prevents competitors from redirecting traffic.
Tilston also mentioned that being a user-friendly site gives you a big edge over your rival sites. This can be done by focusing on top page navigation bars and user-friendly URLs.
“Whatever the user is looking for, be it information, [a] product or service, must be within two clicks of the homepage,” explained Tilston.
According to Zoombits, the top queries were Facebook, BBC, YouTube, Hotmail, games, eBay, Google, and Yahoo.
Source: ClickThrough
Readers Comments (1)
You must be logged in to post a comment.
Email Updates
Attribution White Paper
1. Are you counting the 'full funnel' or just the 'last click'?
2. How are you attributing multiple media sources?
3. How are you attributing 'view-throughs'?
News
News content for SEO
Do you read online news? Well, according to TekGroup almost three in ten web users visit newsrooms daily. ...
Google remains strong despite drops in referral traffic
Recent studies claim that majority of websites receive their traffic from Google followed by Yahoo and Bing, respectively. However, ...
[...] PPC and user-friendly designâcrucial for online businesses | Last …18 hours ago by Last Click News Pay per click (PPC) marketing is a crucial element to any online business. PPC is particularly more relevant today, when consumers are getting more and more lazy to key-in search terms and URL addresses. … – [...]