PPC click fraud rates decrease for second quarter

Click Forensics has released data on pay-per-click (PPC) fraud for the second quarter of the year. The report indicates that click fraud has been reduced compared to the first quarter and it’s down year-over-year as well.

For the second quarter, click fraud rate is down to 12.7 percent, an almost 8 percent decrease compared to the first quarter.

Last year, the second quarter recorded a 16.2 percent click fraud rate, meaning it decreased by 22 percent year-over-year.

However, the rate did increase for some programs and sources.

“The increased diligence of online ad networks to detect and block invalid traffic sources has contributed to the decline in the overall click fraud rate this quarter,” said Tom Cuthbert, president of Click Forensics. “However, increasingly sophisticated attacks, such as publisher collusion fraud, continue to be a concern. Ad networks should pay close attention to such threats in the coming months.”

Source: SearchEngineWatch.com