PPC marketing—don’t overspend!

One of the key strategies in successful pay per click (PPC) marketing is to avoid overspending.

“A good campaign is only such if it is profitable,” explained Jeff Gawronski, AuctionBytes. He outlined that this refers to what marketers are prepared to pay for each click, and not the daily ad budget.

For a start-up promotion, it can be sensible to pay around $1 per click to ensure top rankings in search listings. But, unless a business sells expensive goods and has incredible conversion rates, the amount will not be sustainable.

As explained in ClickThroughNews: “Nevertheless, as long as an ad is getting clicks, its placement will be largely unaffected if the firm reduces the amount it is prepared to spend per click because Google would rather have relevant ads that attract higher traffic at a lower cost than overpaying ads consumers are not interested in.”