Press Releases For SEO – Look Before You Jump

Press releases for SEO certainly work, but in today’s world of instant 24/7 news, be certain you are ready for that release to come out.

It’s been said that words move quickly on the Internet and for some folks who press the button on a press release – too quickly.

Last week, after publishing a release that was making the rounds on the net regarding a company and their new client, we received the following notice:

Hello.
We published a press release to <DELETED> and you pulled the release from this website. We emailed <DELETED> to please remove our press release, but we want to make sure it is also deleted from your website. Please deleted the press release entitled “<DELETED>” ASAP.  Please email me if you have any questions.
Thank you.

And of course, we promptly complied and removed the press release.

But it made us wonder — in the world of RSS and aggregated feeds, how many copies or partial copies of the release are still out there 8 days later?

669

Yes — that is Six Hundred and Sixty-Nine references in Google Search when you put the name of the press release in quotes.

This shows the true power of the press release for SEO and it should also serve as a warning to be certain you are ready for that release to come out.