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Reusing old posts for SEO
Published on September 28, 2010 by David Castillo · No CommentsOnline companies should consider promoting older blog posts on their websites.
This is even more effective if the old topic is popular again. You can actually Tweet these old articles and once new traffic comes in, the site can even rank in Google News.
You can also keep the post updated by posting new links and placing relevant redirects in social media sites.
Link building efforts can also be done to promote the site and its old posts.
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