SEMPO Hosts Free Webinar on “Pay Per Click 101: Techniques for Campaign-Driven ROI”

[GLOBE NEWSWIRE]

WHAT:  Intelligent search marketers are increasingly focusing on quality scores as a means to reduce cost per click, improve click-through rates, and drive higher ROI. During this webinar, Marin Software will review key techniques to improve quality score, relevancy, and resulting traffic. Topics will include ideas and tips for optimizing campaign structure, creative testing, and expanding keywords and negatives.

WHEN:  Thursday, February 25, 2010, 12:00pm EST

WHERE:  Online webinar

REGISTER:  http://www.sempo.org/learning_center/webinars

ADDITIONAL INFORMATION:   This is a free webinar for SEMPO members and non-members.  An archived copy of the session will be listed with the past SEMPO webinars within 24 hours of the event at http://www.sempo.org/learning_center/webinars.

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. Representing thousands in 40 countries, SEMPO has more than 800 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu, and MediaPost. For more information or to join the organization, visit http://www.SEMPO.org.

The Search Engine Marketing Professional Organization logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=2228