SEO and keyword basics
Published on December 4, 2009 by David Castillo · 1 CommentIf an online business wants to succeed, it needs a search engine optimization (SEO) campaign.
Yes, running an SEO campaign means added costs. However, its returns are more than worth its expenses. And for start-up online businesses, who still don’t know how to run a SEO campaign, there are several basic precepts that can be used to run a simple SEO campaign.
The first principle is keyword placement. How particular keywords are placed on your content makes a big difference to search engines. According to research, spreading the keywords evenly across the copy will improve search rankings. The favored places are top, bottom, and middle.
Another factor is the proximity and placement of keywords. Your keywords need to be used and well-placed in relation to other words.
Lastly, content should have good keyword density. The ideal rate is 4 percent. You can calculate for the density through a number of free tools available online.
These are just the basics of SEO. An effective campaign will stem out to involve more concepts.
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I recently wrote a blog post “Free Keyword Suggestion Tools” that you may find of interest:
http://www.marketingroiordie.com/2009/12/06/free-keyword-suggestion-tools/