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SEO and PPC work hand in hand
Published on August 19, 2010 by David Castillo · 1 CommentOnline marketers can actually combine pay per click (PPC) ads and search engine optimization (SEO) campaigns.
Typically, online marketers separate their PPC campaigns from their SEO campaigns. However, some marketers have successfully integrated both campaigns and earned success in the process.
“You can get quicker results with pay per click so you may want to use it when launching a brand new site,” explained Ann Donnelly, writing for Search Engine Journal.
She added, “link popularity is a big factor in SEO”
Source: Search Engine Journal
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