SEO as a great advertising option
Published on October 19, 2009 by Last Click News · 1 CommentSearch engine optimization (SEO) is the best way to strengthen a site’s presence in the World Wide Web. Consequently, it is a great advertising tool that can increase revenue and save costs.
Peter Crisafi—VP of online marketing company Dzine—says that many businesses are still failing to take advantage of SEO. He says that this platform should earn equal consideration to traditional adverting (i.e. print media, TV ads), because it is just as effective.
“People are often afraid to take the plunge and hire a quality search engine optimisation firm because of the price tag,” explained Crisafi in an interview with Official Wire. “But the truth is, that initial investment will increase revenue and save money in ways that other marketing campaigns cannot.”
The current economic condition highlights Crisafi’s point. More and more companies are turning to SEO to trim costs. These companies have found that SEO campaigns are cheaper than traditional advertising, but are as effective.
Source: EquiMedia
Readers Comments (1)
You must be logged in to post a comment.
Email Updates
News
Policy changes for AdWords
AdWords has introduced a Policy Change Log. Sources claim that the new log will provide a comprehensive list of ...
Picking the social media site for your SEO campaign
Social media is now a big part of search engine optimization (SEO). While the search market is competitive, ...
Ask.com relaunches its search engine
When it comes to search engines, most people limit their options to three: Google, Yahoo!, and Bing. However, ...White Paper Download
Written by industry insiders, addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?
[...] SEO as a great advertising option | Last Click News5 hours ago by Last Click News Peter CrisafiVP of online marketing company Dzinesays that many businesses are still failing to take advantage of SEO. He says that this platform should earn equal consideration to traditional adverting (i.e. print media, TV ads), … [...]