SEO experts advise sites to produce original content

Search engine experts (SEO) strongly suggest that companies create original online content to increase their visibility on the Web. Making a successful website entails an integration of SEO and high-quality content—this is the formula that is sure to increase organic search traffic.

Case and point: Associated Content. It is a website of original content submitted by a variety of amateur and professional writers. The site gets the majority of its traffic through search engine optimization (SEO). The company is in the process of developing a new campaign which will highlight the link between page views and payments. This is where new SEO techniques come in.

Patrick Keane, CEO of Associated Content, says most of the site’s traffic is generated through search engines, like Google. He told MediaPost that SEO is a big part of the company’s marketing strategy.

“With 90 percent of our editorial viewed at least once a month, clearly our organic search strategy is working,” he said in an interview.
Businesses that want to increase online visibility should consider investing in original content.

It’s the information age and people will always be looking for valuable insights that can easily be accessed. SEO gets you on top of the search pages, but high-quality content compels your browsers to come back to your site. For the brand, original content gives it more identity. The content is what browsers will remember.

A balance between SEO and high-quality content increases a site’s chance to get more traffic.