SEO for images—is it that important?

Experts say that search engine optimization (SEO) is not just limited to site content. It also includes images in weighing which sites will rank top in search engine results.

According to PR and SEO expert, Michaela Lica, optimizing images will attract more traffic and keep visitors more interested in the site.

To optimize images, keywords should be used in image file names. These keywords should be separated using dashes and not underscores. Keywords should also be added in image ALT attributes and title tags.

Lica also advised that images should be posted on the immediate vicinity of keyword-related content.

“The cool factor of a good image has an important psychological impact on the reader: images make the visitor stay and remember the page via associations,” explained Lica.

Source: BigNews.biz