SEO is not a cookie-cutter formula

Each month, Bing continues to increase its market share. As a consequence, more and more experts are saying that search engine optimization campaigns shouldn’t just focus on Google. Is there any truth to this?

First of all, optimizing for both is difficult. They require different styles. Focusing on Bing, would—more or likely—drop rankings for Google. So, it’s best to stick with Google. After all, it still holds a huge portion of the market.

Beyond search engines, there are also other search platforms that are gaining more relevance. One of them is Facebook. Most internet browsers hang out at Facebook for more than an hour, making it the perfect social networking site to interact with the customer. For now, Facebook looks more relevant than search engines other than Google.