According to the New York Times, 95 percent of internet blogs fail. However, a Utah-based search engine optimization (SEO) company says that this shouldn’t discourage people from blogging.
SEO by Swaby, a Salt Lake City internet firm, says that bloggers can still succeed if they pay attention to the basic precepts of SEO. The company provides online solutions for small online businesses.
“So many website options for small businesses exist these days,” explained Nigel Swaby, founder of the company. “My ultimate task is to fit the right website solution to my client. It’s my job to use my experience to suggest the right solution for my clients.”
Swaby uses blogs as marketing tools, but they’re not applicable for all businesses.
“For our business networking group that needs to make weekly updates, publishing a blog was a simple decision,” commented Erin Norton, co-founder of Fiscal Networking—one of Swaby’s clients. “SEO by Swaby asked us how attached we were to our current process and provided training to help us transition to a site we can update ourselves. While a blog was the right solution for us, it might not be for other companies and they presented all options to us.”
Source: OnlinePRNews

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