Should web design come with SEO?
Published on January 7, 2010 by Last Click News · 2 CommentsExperts say that search engine optimization (SEO) concerns should be integrated in web design.
Rob Garner, strategy director of digital marketing for iCrossing, wrote a column at MediaPost about how web designers are hesitant on integrating SEO expertise in to their web lay outs. Garner says that doing so will provide many long-term benefits for websites.
In integrating SEO and web design, many details must be observed in the design process. Garner pointed out that most web designers tend to overlook details, like traffic source and conversion when it comes to SEO concerns.
Most experts agree with Garner. Integrating SEO with web design has many benefits. However, the partnership needs to be studied properly before it works.
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Written by industry insiders, addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?
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