Simon Cowell uses SEO
Published on August 12, 2010 by David Castillo · 2 Comments
Simon Cowell, the former American Idol judge, wants to have a good reputation online.
Reports say that the 50-year-old has been using search engine optimization (SEO) to ensure that top search results for his name are positive stories about him.
True enough, according to RealBollywood.com, “On searching for Cowell on Google you have to wade through a good 20 pages of positive and innocuous links such as ‘Wayne Newton writes fan letter to Simon Cowell.’”

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Interesting. Search engine optimization for free publicity. I like that.
these days, search is vital for image building.