The Hat Club shows us why SEO is important to the online retailer

Planning on selling something? First, you have to rent or buy a good location. Then, you have to worry about attracting people to your shop. You also have to convince consumers why to buy your product. And you have to worry about the employees running the shop—make sure that they aren’t stealing from the registers and they are providing proper service. Sounds tough, right?

Well, you can simplify your business plan. Just move your shop to the World Wide Web and arm it with a capable search engine optimization (SEO) campaign—traffic will come to you and your marketing pitch will determine consumer response.

In fact, many brick-and-mortar businesses are moving to web, and it is generating favorable responses. Take for example, Hat Club—an Arizona-based online hat retailer that has shops in Arizona, California, and Texas. The company recently launched an SEO campaign and, according to them, it has led to a 245 percent improvement over 2008 statistics.

The company got Terralever, a marketing firm to create a search engine optimization campaign that is equipped with paid search, e-mail marketing, and social networking,
Hat Club says that it has seen a 175 percent in online traffic for the past 12 months.

All statistics indicate the good SEO campaign was crucial for the company’s web marketing success. The Hat Club began implementing the SEO campaign five months ago and has seen increases in all sorts of traffic across the board.

Source: Brafton News