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The nuances of online PPC and mobile PPC
Published on March 22, 2011 by David Castillo · No CommentsCompanies need to be aware that pay per click strategies for online and mobile are different.
There are different restrictions for PPC advertisements on mobile, because of the devices that they will be accessed on. For instance, ad layouts need to be optimized for smaller screens.
Another consideration is time. Most smartphone users have restrictions on their usage of the phone.
Last month, Google added new features to make internet campaigns more manageable. Some of the new features included different forms of payment.
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