The UTalkMarketing Digital Project Management Skills Accelerator
Published on September 19, 2009 by Last Click News · 1 CommentExperts predict that over £2 billion will be spent on Search Marketing in 2009. That’s another reason why sites should invest in internet marketing techniques, like Pay Per Click (PPC).
Before you start selecting keywords and picking ads, it’s better if you get to know what really matters in PPC marketing. That’s why the UTalkMarketing Digital Project Management Skills Accelerator, which will help PPC newbies avoid common mistakes.
It’s a course that will give aspiring PPC marketers a practical understanding of the concept. This will allow them implement a PPC campaign more successfully.
Those who participate will also learn how to use Google Ad Words, measure and benchmark PPC performance, and how to avoid “black hat” activities. Furthermore, the course will also teach how PPC and search engine optimization (SEO) can be properly harmonized.
The course will be conducted by renowned individuals from the industry. It will be especially relevant to internet marketers, SEO copywriters, IT designers, and developers.
The next UTalkMarketing Digital Project Management Skills Accelerator session is scheduled on November 4 in central London.
Source: UTalkMarketing.com
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Written by industry insiders, addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?
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