The value of interaction for SEO companies

While many say that search engine optimization (SEO) is a hands-off approach in dealing with clients, a recent survey indicates otherwise.

A new study from the Search Engine Roundtable suggests that almost all SEO companies want their clients to have some sort of interaction in the process. In fact, only three percent of the respondents said that they wanted no interaction.

A majority of 84 percent said that client interaction is a vital part of an SEO campaign, while the remaining 12 percent said that a little interaction would be fine.

With more and more businesses integrating SEO techniques, it is important for SEO companies to know and get involved with their clients in the process.

In a recent interview with Forbes, the chief executive of Outsell—a media research company—predicted that businesses will shift $64 billion in marketing from traditional mediums to online marketing tools by the end of 2009.