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TV watchers are online shoppers!
Published on July 26, 2011 by David Castillo · No CommentsAccording to a new survey, Americans usually shop online while they’re watching television.
New statistics from Harris Interactive suggest that brands can integrate online and television marketing campaigns and expect favorable results.
Harris found that more than 50% of Americans surf the Web while they’re watching TV. During this time, these browsers visit social networking sites and other popular online activities. For online brands, this indicates that TV watchers are a target demographic of internet marketers.
On top of that, most TV watchers typically act on what they find online while they’re watching.
Source: Brafton
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