Twitter and Google have a prospective deal that could affect SEO

There is currently a prospective deal between Google and Twitter. If the deal pushes through, posts from the social networking site would be displayed on search queries. This has many implications for search engine optimization (SEO) marketers.

According to reports, the two companies are now negotiating to create a feed that would show posts from the social networking giant.

Reportedly, Microsoft is also involved in a deal that would integrate a full feed from micro blogs to the search engines.

Chris Thomas—a SEO expert—says that the deal will change the approach of SEO marketers, because Google would have access to a huge amount of web pages, which will bring more competition in the search market.

Thomas also said that a deal between Google and Twitter is logical, because Google has been responding to Twitter’s real-time search capabilities already.

He explains: “Google has responded to the real-time search thing by speeding up its indexing capabilities, but it’s just not quick enough to keep up with the likes of Twitter which has millions of tweets. Google robots can’t index everything and they need something like this to help.”

He continues: “My gut feeling is that to have this sort of deal there would need to be some sort of staticness or relevance to the tweet feed, because otherwise you’d just be getting spammed by millions of random tweets. If you were doing some sort of SEO strategy you’d need a tweet to your site if someone searched for you, that sort of thing.”

The prospective deal could cost Twitter several million dollars.

So far, executives from all the companies have not made any formal comments and statements regarding the prospective deal.

Source: Smart Company