URLs of utmost importance to positive SEO results

[VerticalLeap press release] — Companies utilising SEO services should ensure their URL is “keyword-rich” in order to maximise their efficiency, reports Go Kids Network.

That’s according to SEO expert, Josh McCoy, who claims: “Having a keyword-rich domain name and creating a sound information architecture followed by proper page naming conventions can put you on the fast-track for SEO success.”

Companies can work with an experienced SEO agency to achieve this and McCoy’s other suggestions, as SEO specialists are knowledgeable and skilled in knowing what will receive the best results for a certain website.

“Residing at a keyword-rich domain will give you instant authority out of the gate,” McCoy argued, claiming that those worried about the costs incurred in upgrading their domain shouldn’t, as companies will reap the rewards once the process is complete.

Additionally, McCoy believes page naming is integral to SEO success, advising: “When building a great page name, consider keyword research or the top keyword for the page.”

However he added on Search Engine Watch: “If rewriting URLs, it may be worth rewriting them to remove the script extension in case you move to a different programming platform down the road. This will help alleviate any future headaches.”

“If you don’t build a solid pathway throughout your site which forms relevance to your site’s theme and targeted keywords, how do you expect search engines and users to find and understand the mission of your site?”