User experience is a major SEO factor for Bing
Published on July 16, 2010 by David Castillo · 8 CommentsMicrosoft, the famous software developer, offered important search engine optimization (SEO) advice this past week. As its search engine—Bing—increases its market share, it is clear that the company wants to be a big player in the SEO industry.
The company offered tips on how to customize search engine marketing strategies to make SEO campaigns more effective at ranking in Bing.
Experts differentiate Bing to its competitors by highlighting the search engine’s value for user experience. Bing factors how browsers interact with the site to determine its results pages.
For example, when a person searches for ‘PC Monitor’ and clicks the top result to land at The Daily Monitor, an online newspaper. Logically, the browser will click the ‘back’ button to return to the results pages. Bing factors this type of user incident when it ranks sites.
Bing algorithms learn by observing. Since it currently holds a growing share of the search market, SEO experts need to start integrating user experience strategies to their SEO campaigns.
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Bing is having a different Algo then Google.
Bing likes domain name, keyword in URL…
Yup. They have to devise ways to make their search engine unique and accurate in delivering results. This is how they will be able to compete with Google better.