Web Analytics Wednesday

Published: July 5th, 2009 by Last Click News

Web Analytics Wednesday  | read this item

Web Analytics Wednesday is the world’s largest social network for web analytics professionals.

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The Hushed Hidden Gaps of Online Media Tracking

Written by industry insiders, addressing these three issues:

1. Does the online media industry have a flaw in its reporting?

2. Is there over counting and double paying for conversions?

3. How do we properly attribute a sale with multiple media sources?