Where does search marketing stand today?

Brands need to realize the potential of search engine marketing, according to a recent survey from Marketing Magazine.

The survey questioned 140 senior marketers from over 90 top advertising firms.

The results indicated that more than half of the marketers expect search engine optimization (SEO) to grow through the next year. More than 40 percent of the respondents also anticipate increases in pay per click budgets.

The marketers mentioned that their colleagues, who work in traditional media, do not appreciate search marketing.

A glaring 99 percent of the survey participants say that search marketing is not integrated into their overall mixed marketing strategy. However, over 90 percent of the brands found it easy to switch budgets from traditional media to search.

The internet is the next biggest thing in advertising. The sooner brands realize this, the more advantage they will have over their competitors.

Source: VerticalLeap