Why are lawyers advertising on Facebook?

Believe it or not, lawyers are now actually your friends (through Facebook that is).

Lawyers and law firms are now investing in profiles in Facebook. This social media site provides them with a perfect meeting place for their clients. It allows lawyers to meet their clients and potential clients at a more casual place. And since trust is a priority for clients, having lawyers at their friends list makes them look more trustworthy.

Plus, it even works as an internet business card.

Here are some other reasons that justify lawyer ads on Facebook:

•    Better budgeting – PPC models allow advertisers to set firm limitations on their ad spending
•    Targeted marketing – Facebook profiles allow advertisers to find their target demographic based on age, sex, location, education, etc.
•    Analytics – Facebook ads allow advertisers to closely follow its progress through click impression, metrics, and others
•    Expanding market – Your friends on Facebook can pass your account to his/her friends if you earn a good reputation