Why Fortune 500 companies can’t conquer the SEO world?

While there are many search engine optimization (SEO) metrics available, many Fortune 500 companies have struggled with the medium.

Based on statistics from Conductor Research Q4 2009 report, only 25 percent of Fortune 500 keywords rank in the top 50 natural search results. According to the report, big companies are not linking paid keywords to their SEO campaigns.

Last year, the same observations were confirmed—big companies are behind in terms of internet marketing techniques. The question remains: why are small and medium-sized businesses thriving with SEO, while big ones aren’t?

Let’s take a look at the facts:

• More than 50% of Fortune 500 companies had nearly zero search engine visibility
• 32% had ‘very low’ search visibility
• 14.6% had ‘low’ keyword search visibility
• Only 25% of companies show up in the Top 50 natural search listings, an increase over 2008’s 17%

The failure of a big company’s SEO campaign lies in effort. These companies spend less time on improving their organic listings. And this is a platform where they cannot buy their way to the top—they need to earn it.

Source: BizReport.com