Yahoo! says that firms need to improve SEO campaigns

The search marketing team of Yahoo! says that firms need to upgrade their search engine optimization (SEO) campaign to make sure they get better return investments.

In the search engine’s blog, marketers were advised to do proper keyword selections, saying that this area is important especially when a company starts using professional SEO services.

Depending on the goal of an SEO campaign, sites will need to focus on high-volume search terms or product-specific phrases.

It is also important for an SEO campaign to respond to consumer behavior.

The Yahoo! marketing team explained: “Users are more sophisticated in their searches now, and we’ve seen that up to 20 per cent of searches in any given month can be search queries never seen before by a search engine.”