Yahoo settles Pay-Per-Click lawsuit

Yahoo, the famous search engine, has finally settled a three-year old lawsuit concerning a pay-per-click ad that the company sold, which wound up at some shady corner of the World Wide Web.

In 2006, Yahoo was sued by some advertisers, who were accusing Yahoo of selling them “well-targeted” ads that—instead—appeared on sites full of spyware. Without admittance, Yahoo has settled the lawsuit.

According to sources, Yahoo will change the way it sell ad space on the internet. The company will now introduce an Ad Placement Option to secure the placement of client ads on targeted sites. The new option will be launched late next year.

In addition to that, advertisers will also get better tools to measure traffic quality.