Yahoo settles Pay-Per-Click lawsuit
Published on October 18, 2009 by Last Click News · No CommentsYahoo, the famous search engine, has finally settled a three-year old lawsuit concerning a pay-per-click ad that the company sold, which wound up at some shady corner of the World Wide Web.
In 2006, Yahoo was sued by some advertisers, who were accusing Yahoo of selling them “well-targeted” ads that—instead—appeared on sites full of spyware. Without admittance, Yahoo has settled the lawsuit.
According to sources, Yahoo will change the way it sell ad space on the internet. The company will now introduce an Ad Placement Option to secure the placement of client ads on targeted sites. The new option will be launched late next year.
In addition to that, advertisers will also get better tools to measure traffic quality.
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Written by industry insiders, addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?