Yield Software Announces Free Pay-Per-Click Bid Management System

[Corporate Media News press release] — Yield Software, a leading provider of next-generation online marketing technology, announced today that it has introduced a new version of its flagship Web marketing system called Yield Web Marketing Suite Lite. This completely free version enables any advertiser to effortlessly optimize the performance of their pay-per-click (PPC) campaigns. Executives from Yield Software will demonstrate the new service at the SES ‘ San Francisco Conference & Expo at Moscone West in both 416.

‘Leading businesses continue to turn to PPC advertising as the best way to drive qualified traffic to their websites, and turn that traffic into sales and revenue,’ said Matt Malden, founder and CEO of Yield Software. ‘The Yield Web Marketing Suite Lite extends the power, efficiency and effectiveness of our search marketing optimization algorithms to any advertiser, for free.’

Advertisers continue to shift from more traditional advertising channels, such as direct mail, radio, and print ads, to online marketing channels, especially search engine marketing (SEM). However, many are unsuccessful in their SEM efforts and fail to generate the desired returns from their marketing campaigns.

‘Search engine marketing is a competitive and dynamic marketplace,’ said Malden. ‘Manually managing SEM campaigns requires significant domain knowledge and expertise, including understanding bid and competitive dynamics, keyword selection, geo-targeting, conversion tracking, traffic analytics and many other factors.’

The Yield Web Marketing Suite Lite automates and optimizes SEM campaigns, and allows any business to effectively compete in online advertising. It’s the only algorithmically-driven bid management solution that works across all three major search engines and is completely free. The Yield Web Marketing Suite Lite enables any advertiser to manage up to $500 per month in PPC advertising free of charge. For more information, go to www.yieldsoftware.com/product/lite.

About Yield Software

Yield Software (www.yieldsoftware.com) delivers next-generation online marketing technology. Its flagship product, the Yield Web Marketing Suite, is a fully automated, totally integrated search marketing system that optimizes paid search, natural search rankings and landing pages.

About SES

Incisive Media’sSES is a leading global conference and training series focused on search engine marketing. Other Incisive Media resources for interactive marketers includeClickZ for digital marketing news, information, commentary, advice, opinion, and research andSearch Engine Watch,which provides news and information about search, analysis of the search engine industry, and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person, and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands includeAccountancy Age, Computing,Investment Week,Legal Week, Post,Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.